Seed Pantry scoops The Good Web Guide Award!

Seed Pantry reaps rewards as it is voted Home and Garden website of the year. 

Seed Pantry has been awarded best Home and Garden website in the annual Good Web Guide (GWG) Awards 2012. The prestigious event, held in central London on 20th November, announced winners from thirteen categories and came top in its class and walked away with the coveted accolade.

Showcasing the UK’s best websites and online businesses, The Good Web Guide Awards recognise innovation, and excellence in online retailing. The awards were presented by Bec Astley Clarke, founder of online designer jewelley company Astley Clarke. The judging panel included representatives from Soleberry Advisory, Zoopla and Lovefilm, Trendwatching and Ariadne Capital. Entrants were assessed on innovation, originality and the quality of website design, usability, content and end products or services, sites that you’d want to bookmark and tell your friends about.

Seed Pantry founder, Neil Whitehead says: “It’s a fantastic honour to receive this award and we are delighted to receive such recognition from well-respected industry experts. This is the first time we have entered the GWG awards, or any awards for that matter, so to win our category is a great achievement. It shows that all our efforts and hard work have paid off and it motivates us to drive the business forward.”

“It was a superb evening with some of the country’s most influential and innovative web business owners in attendance. We met some fantastic people who we’re hoping will soon all be growing their own quality urban food!”

Gabrielle Hase, judge and director of Soleberry Advisory says: “Seed Pantry is an exciting and innovative business and the website fulfills all the criteria for the category. It is easy to use, has relevant and interesting content and offers a great product to consumers and communicates a strong brand voice. Competition was tough this year as all entrants were of a very high standard, but Seed Pantry’s website stood out and is certainly one to watch in 2013. I wish Neil and his team all the best for the future and look forward to their success with the business.”

Full details of the awards and other category winners can be found here: