The ‘Grow and Sell’ initiative by Waitrose supermarkets to get school children growing their own fruit and veg goes live in stores across the country this month.
Shoppers at Waitrose supermarkets can choose to put their green token in the ‘Grow and Sell’ perspex box, as part of the store’s Community Matters project.
Seed Pantry has provided the ‘Grow and Sell’ seed kits for schools across the UK to set up and maintain their own vegetable patches. They contain seeds for the children to plant and grow vegetables such as lettuces, beetroots, peppers, peas and courgettes, all the pots, dibbers and equipment they need to get started as well as step-by-step instructions.
Aimed at 7 – 11 year olds in primary schools, the initiative aims to inspire over 100,000 children to grow their own produce. Children will learn about where food comes from, the impact and importance of the seasons and develop entrepreneurial skills by selling their produce directly to Waitrose shoppers.
Neil Whitehead, founder of Seed Pantry says: “We’re encouraging Waitrose shoppers, Seed Pantry customers and grow your own fans to pop their Waitrose green tokens in the ‘Grow and Sell’ boxes in store. The more tokens that are donated, the more packs will be provided for local schools.
It is a fantastic project for us to be involved with, as growing your own is something we are very passionate about and want to encourage among children of all ages.”
The scheme is live in most Waitrose stores so look out for the Grow and Sell boxes in your local store.